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The Art of Communication

The Art of Communication

The art of communication is the language of leadership. Every time you have to speak, you are auditioning for leadership. James C Humes, author and fo...

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How to Influence Your Market – Commitment and Consistency

How to Influence Your Market – Commitment and Consistency

Continuing the theme of the importance of influence in marketing, this blog highlights the second of Dr Robert Cialdini’s six laws of influence—commitment and consistency.  The six...

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How to Influence Your Market – Reciprocity

How to Influence Your Market – Reciprocity

Fundamentally, marketing is about influence; influencing someone to do business with you rather than someone else. In his book, Influence – The Psychology of Persuasion, former pro...

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What business are you really in?

What business are you really in?

This might seem like a silly question but the answer is critically important to your marketing message. If you define what you do by the product you sell rather than the experience...

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The age of personalisation

The age of personalisation

Listening to futurist and digital technology expert Chris Riddell’s keynote this morning about society moving from a revolution of technology to a revolution of experience, reaffir...

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Build your media relations muscle

Build your media relations muscle

The media is an observer and commentator, reflecting interpretations of news, events and other happenings through the lens of its reporters. From a business owner’s perspective, th...

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Embrace what makes you different

Embrace what makes you different

Marketing is a game of influence—influencing a prospective customer to buy your product or service over your competitor’s. However, being influential in this era of information ove...

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