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Profile

Profile

We build a distinctive brand presence for your business so you stand apart, engage your audiences and attract more leads

Overview

Overview

Melbourne PR & Marketing is an award-winning agency located in Melbourne’s south-east region.

Our team of top marketing and public relations specialists is passionate about building the brand presence of purpose-driven people and organisations so they stand apart, engage their audiences and attract high quality leads.

Our approach is to work collaboratively with you.

We take the time to listen to where you’d like to take your business so we can develop a tailored marketing and public relations program that achieves your goals and desired outcomes. 

Our services

Our services

Our services include:

  • marketing strategies
  • public relations campaigns
  • branding
  • media relations programs
  • strategic advice
  • project management and implementation
  • content writing for all digital and traditional forms of media
  • graphic design – logos, stationery, style guides, brochures, newsletters, annual reports
  • customised training seminars and workshops
  • coaching and mentoring.

 

Business clients

Business clients

The currency of marketing is influence and to be influential you need high brand differentiation and high message clarity.

We help businesses embrace what makes them different so they can compete in today’s world of fierce competition, information overload and product commoditisation.

Whether you are a sole trader or have in-house marketing support, business confidence and return on investment comes from applying a strategic approach to your marketing program.

We specialise in discovering, defining, then leveraging your point of difference with powerful marketing messages across a diverse range of mediums at each stage of the customer journey. This increases the visibility of your brand, strengthens relationships with customers and other stakeholders, and attracts higher quality leads

Government clients

Government clients

We help build mutual respect and understanding between government organisations and their customers and stakeholders.

Our public relations campaigns and strategic communication plans are designed to raise community awareness and appreciation of your policies, programs, services or a public issue, and inspire action and advocacy for better economic, social and environmental outcomes. 

Government clients
Our core advantage

Our core advantage

Our unique BRANDcode® marketing and public relations system underpins the strategic services and skills development programs we deliver. The model is a four-part system that helps clients clarify their unique point of difference and value proposition; build a distinctive brand aligned with their vision, mission and core values; understand their marketing capabilities; capitalise upon their strengths, opportunities and challenges; analyse their competitors; know their target markets intimately; select the best marketing mix strategies to achieve defined goals; craft compelling messages; and deliver these through the right combination of online, social, print, face to face and mobile mediums.

Our core advantage
Our founder

Our founder

Ros Weadman is a state and national award-winning marketing and public relations specialist with over 30 years’ experience in the industry. Ros works with business owners, government executives and other leaders to build their brand presence so they are more persuasive communicators and more influential in their field.

Ros has extensive experience in developing and delivering strategic marketing plans and public relations campaigns for both business and government. As a brand architect, Ros is passionate about building distinctive brands. As a brand warrior, she is passionate about protecting businesses from ambiguity, mediocrity and invisibility. 

Ros believes in empowering people to feel confident in delivering their marketing and public relations activities. As part of this commitment, she runs public workshops and tailored in-house training programs, and coaches and mentors individuals. She is also the author of BRANDcode, a marketing guide for small businesses.

Highly experienced in media, issues and crisis management, Ros has led crisis teams in some of Australia’s highest profile crises including the Cranbourne methane gas crisis and Black Saturday fires.

As a professional copywriter, Ros has written thousands of online and offline marketing resources and speeches, including for the Premier of Victoria. 

Ros is a Fellow of the Public Relations Institute of Australia.

Ros Weadman, FPRIA
MA (Prof. Comm)
Grad. Dip Bus Man
Dip Ed (sec)
BA (psych, soc)

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