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Programs

Programs

Business leadership is about influence — communicating with authority, engaging your tribe and being up to speed with your marketing game. Our tailored training and coaching programs help you to become a more effective marketer, more persuasive communicator and more influential leader.

BRANDcode™ marketing program

BRANDcode™ marketing program

How can I get more leads to grow my business?’

The BRANDcode™ marketing program will equip you with specialist knowledge and know how, to develop and implement a strategic marketing plan that differentiates your brand in the market place, increases your public profile, earns brand loyalty and builds reputational leadership.

BRANDcode™ Marketing Model

The BRANDcode™ Marketing Model is the backbone of our marketing program. It provides a sequential system that answers the ‘why’, ‘what’, ‘how’ and ‘who’ of developing a strategic marketing plan, providing a solid foundation and holistic approach for your marketing efforts and investment.

40 hours of face-to-face contact

Each participant of the BRANDcode™ Program receives 40 hours of face-to-face group training including:

  • 12 x 3-hour group workshops 
  • 2 x 2-hour individual coaching / mentoring sessions 

Course material is provided at each workshop.

Topics covered include:

  • Establishing a mission-based culture
  • Developing a mindset for marketing success
  • Building a distinctive brand
  • Developing a unique selling proposition
  • Setting marketing goals and key performance indicators
  • Conducting market research 
  • Competitor analysis
  • Target market segmentation
  • Selecting the right marketing mix strategies
  • Crafting compelling messages
  • Choosing the right online, social, print, face-to-face and mobile mediums
  • Developing an action plan
  • Building your media mojo
  • Delivering public presentations 
  • Communicating effectively with the four different human behaviour types
  • Modelling excellence
  • And more

 

Your coach, mentor & trainer

Your coach, mentor & trainer

Head coach, mentor and trainer, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education and is accredited in a number of methodologies and diagnostic tools.

She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help you create the right environment, put structure and systems in place, mobilise resources and take consistent action to achieve greater success.

Ros works with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed.

After each session, you receive a documented summary of the discussion and agreed action plan.

Sessions can be conducted face-to-face, via Skype or telephone.

Your coach, mentor & trainer
Coaching & mentoring topics

Coaching & mentoring topics

Coaching and mentoring can cover a range of areas, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings
  • Corporate culture development
  • and more

Short and long-term coaching and mentoring packages are available. 

Coaching & mentoring topics
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