Strategic marketing is not the domain of big business. Whether you are a sole trader or have in-house marketing support, business confidence and return on investment comes from applying a strategic approach to your marketing program. It’s the best way of knowing you are delivering the right message to the right audience through the right combination of online and offline channels, and at the right time. Our unique BRANDcode™ marketing and public relations system underpins our strategic work. Based on research and built on the creator’s 30 years’ industry experience, the innovative four-part system answers the ‘why’, ‘what’, ‘how’ and ‘who’ of marketing to ensure congruence between your marketing message, market, mediums and tactics.
We have a proven track record in gaining excellent media coverage for our clients to enhance their public profile and reputation in the market place. Services include provision of media advice, crafting key messages, preparing news releases, feature articles, backgrounders and media kits, and arranging photo opportunities.
We have extensive experience in developing public relations campaigns and strategic communication plans that not only raise awareness and understanding of a policy, program, service or public issue, but inspire action and advocacy for better business and community outcomes.
We design community engagement programs in line with the principles, structures and models of the International Association for Public Participation (IAP2). The aim of these programs is to help organisations increase community awareness and understanding of their products, services and programs, build loyalty and enhance decision-making through a better understanding of customers’ opinion, needs, preferences and motivations.
Projecting a professional corporate image consistently across online and offline channels is vitally important to building your desired reputation. We devise corporate identity programs for businesses and government organisations including development of logos, business cards, letterheads and other stationery, corporate publication templates, advertising, signage and other brand collateral.
We develop professional Brand Communication Guides for business. What’s included:
Brand Style Guidelines:
Make a positive first impression with professionally-written corporate publications and marketing collateral. Our expert copywriters have extensive experience in producing an extensive range of online and offline communication resources including:
Whether the occasion is for a special announcement or corporate presentation, we will create a speech with impact that resonates with the target audience long after the last word is spoken.
Leaders of today work in complex and demanding environments. They must contend with a myraid of conflicting issues, interests, challenges and opportunities while managing social, economic, political and environmental pressures. Leaders of today need to be excellent communicators — with internal and external stakeholders — in order to build relationships and achieve objectives.
We empower people and organisations to fulfil their leadership potential through masterful communication. Masterful communication is a hallmark of exceptional leadership. When you communicate masterfully, you influence behaviours, action and outcomes.
Head coach, mentor and trainer, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education and is accredited in a number of methodologies and diagnostic tools. She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help you create the right environment, put structure and systems in place, mobilise resources and take consistent action to achieve greater success.
Ros works with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.
Coaching and mentoring can cover a range of topics, for example:
In this two-day, hands-on course, you’ll be guided to develop a strategic marketing plan for your business. Your marketing plan will help you define and leverage your unique value proposition, get clear on your marketing message, attract more qualified leads, increase your public profile, use the right mediums to reach your target audiences and invest your marketing dollars wisely! See our Events listing for the next training.
Get your media mojo pumping in this three-hour workshop. At this training, you’ll discover how the media works, what makes a story newsworthy, the various media opportunities in your local area and decode the five essential ingredients of a media release. See our Events listing for the next training.