We believe brands have the power to change the world.
Building a brand on a purpose, not simply a promise, helps customers understand what you stand for and employees to know why their work matters. It means organisations can be a force for good by bringing better health, education and economic opportunities to people, improving environmental outcomes, making a more humane world and many other benefits, whether on a local or global scale.
Our purpose, therefore, is to help organisations engage the hearts and minds of their target audiences so they can achieve their purpose for those whom they serve and for the greater good.
We do this by empowering them to embrace and leverage their unique value, by telling their story through powerful marketing messages and by strategically positioning their brand so it cuts through the clutter and competition of a crowded marketplace.
In delivering on our purpose our attitude will stay above the line – we own our results, we are accountable to our actions and we take 100 per cent responsibility for our results. We go the extra yard, we communicate openly and we create exponential value at every customer touchpoint. We will also stay true to our core values of respect, generosity, courage, wisdom, leadership, passion, fun and integrity.
We know we’ve been successful in achieving our purpose when our clients tell us they have:
We discover, define, then leverage your unique value proposition with powerful marketing messages across a diverse range of mediums at each stage of the customer journey. This helps you stand apart from competitors, attract more customers and run a more profitable business.
Step 1 Create your brand image
With a deep understanding of your target market, we create a brand image that reflects your unique style, attitude, values and voice, and provides the foundation upon which to align all of your communications .
Step 2 Communicate your message
We then craft your distinguishing qualities into a highly-desirable value proposition and communicate this to the market through powerful messaging, compelling graphic design and high-impact mediums.
Step 3 Champion your content
To keep your brand top of mind, we develop engaging content for multiple platforms that inspires your audiences, increases your newsworthiness and positions you as a leading authority in your industry.
We work collaboratively with government organisations to raise awareness and understanding of a service, policy, project of public issue, strengthen partnerships, and inspire support and collaboration for better community, economic and environmental outcomes. This helps them engage their audiences, advocate more successfully for resources and realise their vision for the future.
Ros Weadman is one of Australia’s leading brand communication and reputation specialists. A multiple industry award winner, Ros’s signature approach of combining big picture strategic thinking with meticulous execution has been honed after more than 30 years in the professional communication industry as a marketer, public relations advisor, brand strategist, speech writer, editor, publisher, educator and author.
Founder and Managing Director of Melbourne PR & Marketing, Ros works with professional service businesses and government organisations to build their brand visibility, engagement and reputation. She also conducts masterclasses and delivers keynote addresses on marketing, strategic communications and engagement, advanced communication skills and reputation.
Ros has exceptional experience in media and issues management, leading crisis communications teams responding to some of Australia’s highest profile incidents and issues, including the Cranbourne Methane Gas crisis (2008) and Black Saturday fires (2009). She has also excelled in senior leadership roles during times of change, building high-performing teams through a number of organisational restructures, enabling the organisations she worked for to communicate effectively in dynamic, complex and demanding environments.
A professional writer, Ros is the author of BRANDcode®, a marketing guide for small business. She has also written thousands of marketing materials and achieved many published articles. Her manuscript, in development, is on how organisations can build their desired reputation by aligning their internal culture, brand communication and customer experience.
Ros is tertiary qualified in professional communication, business management, psychology and secondary education, accredited with IAP2 and an accredited consultant trainer of Extended DISC diagnostic tool. Ros is a Fellow of the Public Relations Institute of Australia.
Ros Weadman, FPRIA
MA (Prof. Comm)
Grad. Dip Bus Man
Dip Ed (sec)
BA (psych, soc)