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15th December 2017 9.00am - 5.00pm

This full-day intensive masterclass is not for the faint hearted. It’s only for those small business owners passionate about business success and who value the rewards that working ON their business brings. 

This masterclass is delivered by a multiple award-winning PR and marketing professional with over 30 years of experience who’ll guide you to think deeply and laterally about your business like never before. 

Get off the merry-go-round of hit-and-miss marketing as you develop a strategic plan to supercharge your marketing program for outstanding business success in 2018.

Here’s a snapshot of we’ll cover on the day:

  • Establish the cultural pillars of your business to provide the foundation for your marketing program
  • Set marketing goals and objectives, and key performance measures to track success
  • Conduct a marketing SWOT to understand and strengthen your internal marketing capabilities 
  • Conduct a competitor analysis to understand your closest rivals
  • Understand the psychology of influence
  • Learn how to discover, define and leverage your unique point of difference
  • Profile your avatar so you attract your ideal client
  • Devise a value proposition that your target market finds irresistible
  • Develop a sales funnel 
  • Choose the right online, social and print mediums to deliver your message
  • Devise a social media calendar
  • Develop a tactical action to leverage your competitive advantage
  • and more!

Venue: Gallery Room, Cardinia Cultural Centre, Lakeside Boulevard, Pakenham 

Infoline: 1800 677 600     Strictly limited numbers. Reserve your place now to avoid disappointment.

Bookings: https://www.trybooking.com/333735

Delivered by award-winning PR and marketing professional Ros Weadman, founder of Melbourne PR & Marketing and author of BRANDcode™. Ros is an award-winning professional with more than 30 years industry experience. 

Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.



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