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Two-Day Marketing Plan

Two-Day Marketing Plan

16th March 2018 9.30am - 5.00pm both days

To be held on Friday, 16 & Friday, 23 March 2018 in Melbourne’s south east, this intensive masterclass is for small business entreprenuers who want to attract the right quality and quantity of leads, stand out from competitors and get off the merry-go-round of hit-and-miss marketing forever. 

You’ll roll up your sleeves as multiple award-winning PR and marketing professional, Ros Weadman, guides you to develop a strategic marketing plan for your business.

Each participant will have a pre-masterclass discussion with the trainer and receive a bonus individual follow-up implementation session. Some pre-work is required.

At the masterclass, we’ll cover how to:

  • Establish the cultural pillars of your business to provide the foundation for your marketing program
  • Set marketing goals and objectives, and key performance measures to track success
  • Conduct a marketing SWOT to understand and strengthen your internal marketing capabilities 
  • Conduct a competitor analysis to understand your closest rivals
  • Create powerful marketing messages that speak directly to your ideal buyer
  • Discover, define and leverage your unique point of difference
  • Profile your avatar so you attract your ideal client
  • Devise a value proposition that your target market finds irresistible
  • Develop a sales funnel 
  • Choose the right online, social and print mediums to deliver your message
  • Devise a social media calendar
  • Develop a tactical action to leverage your competitive advantage
  • and more!

Venue: Executive Board Room, Pakenham Racing Club, Racecourse Road, Pakenham 

Infoline: 1800 677 600     Bookings: https://www.trybooking.com/346693

Investment: $997 (inc GST) inc lunch both days. Strictly limited numbers.

Note: Event requires minimum number to go ahead. No recording of event proceedings permitted.

Download the brochure. 2-day Marketing Plan_Sept17_FINAL_sm


With Ros’s support, I was able to create an effective marketing plan that really works. Caroline Ward, Ki Creative

Thank you Ros, for such an enjoyable course; I would recommend it to anyone who owns their own business. Felicity O’Meara, Vikara Body Transformations

I’d recommend this workshop to every micro to medium business owner who’s frustrated with their marketing results and wants to have clear plan of action. Arek Rainczuk, Five Castles Portraits

Ros provided me with a great marketing weapon. Robert Charbine, Minuteman Press, Narre Warren

Fantastic marketing session. Sangeeta Bajaj, That’s Right Bookkeeping

Ros explained all of the marketing concepts then helped to customise them to my business to be something that I can apply to get new target clients. Callen O’Brien, Casey Partners


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