0
  • No products in the cart.
Menu
Masterclasses

Masterclasses

Our tailored masterclasses help you to become a more effective marketer, more persuasive communicator and more influential leader.

Masterclasses for Government

Masterclasses for Government

Our GovComms™ masterclasses help staff working in local councils and other levels of government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Download the general information brochure.Local Government Masterclasses_2017_2

How to Develop a Strategic Communications and Engagement Plan Download the brochure. LG Masterclasses_Comms&EngagementPlan_2017_2

Advanced Communication Skills for Government Leaders Download the brochure. LG Masterclasses_AdvancedCommsSkills_2017_2

How to Write Government Publications  Download the brochure.  LG Masterclasses_HowToWriteACouncilPublication_2017_2

 

Masterclasses for Business

Masterclasses for Business

Our BRANDpresence™ masterclasses are designed for small and medium-sized businesses without in-house marketing and PR expertise.

2-day Marketing Plan

In this two-day workshop you’ll be guided to develop a tailored marketing plan for your business. 

  • Get clear on your marketing message
  • Attract more leads
  • Increase brand awareness
  • Use the best online, social and traditional mediums to reach your audiences
  • Develop a sales funnel
  • Devise a tactical action plan to achieve your marketing goals

Download the brochure. 2-day Marketing Plan_Sept17_FINAL_sm

Advanced Communication Skills for Business Owners

In this two-day workshop you’ll learn how to become a persuasive communicator and more influential leaders. Here’s some of what we’ll cover:

  • how the three types of communication – verbal language, paralanguage and body language – work together for greatest impact
  • how sensory preferences influence preferred language type
  • the four communication styles of people based on the DISC® behavioural assessment model and how to communicate effectively with each
  • the modern sales conversation that turns prospects into customers
  • how to construct your social pitch and presentation pitch to leave people wanting more
  • how to deliver impactful presentations with confidence
  • the art of group facilitation

Download the brochure. Advanced Comm Skills_business_2018

Half-day Media Mojo

In this half-day workshop, you’ll learn how to build a public profile for your business. Here’s some of what we’ll cover:

  • Discover how the media works
  • Learn what makes a story newsworthy
  • Decode the five essential ingredients of a media release
  • Identify story ideas for your business
  • Find out how to pitch your story to journalists

Download the brochure. MediaMojoFlyer_Sept17_FINAL_s

Head Trainer

Head Trainer

Head trainer and coach, Ros Weadman, is a leading authority on brand communication, engagement and reputation. A national and state award-winning marketing and public relations professional with over 30 years in the industry, Ros is tertiary qualified in professional communication, business management, psychology and secondary education, and is an accredited Extended DISC trainer/consultant.

Ros draws on her specialist knowledge and expertise to design and deliver tailored training programs for business and government. Ros can also work one-on-one with individuals or with teams to address communication, marketing and public relations issues and challenges, build communication and leadership skills, and develop confidence in communicating. Coaching and development programs are designed and costed to meet your needs. 

 

Head Trainer
Coaching & mentoring

Coaching & mentoring

Ros Weadman can also work one-on-one with individuals and teams to address communications issues and challenges, build communication and leadership skills, and develop confidence in communicating. Coaching and mentoring can cover a range of areas, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings
  • Corporate culture development
  • and more

Short and long-term coaching and mentoring packages are available. 

Coaching & mentoring
Subscribe

Join our community

Our newsletter will keep you up-to-date with news, views, trends and events in marketing and public relations.