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Culture + brand = rep-U-tation
Business

Culture + brand = rep-U-tation

  ‘No matter how visionary, brilliant and far-reaching a leader’s strategy might be, it can, and frequently does, all go for naught if it is not fully...

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Your brand is not your logo
Business

Your brand is not your logo

  People’s perception about your brand influences whether they will buy your product or service, do business with you, work for you or volunteer for you. In order to build a great ...

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Adhoc marketing is like kryptonite for your business
Business

Adhoc marketing is like kryptonite for your business

  Generating a lead and converting it into a sale is fundamental to day-to-day business survival; however, having a strategic marketing plan is vital to long-term business success....

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