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Character Precedes Reputation

Character Precedes Reputation

Character is to reputation as reality is to perception. Character is who we really are; reputation is how our character is perceived. While the common...

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Applying 2500-year-old Wisdom to Your Marketing Message

Applying 2500-year-old Wisdom to Your Marketing Message

When communicating your business purpose, it’s useful to keep in mind the wisdom of almost two and a half millennia ago when Aristotle proposed that persuading an audience has thre...

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Building a Brand on a Higher Purpose

Building a Brand on a Higher Purpose

Purpose – the reason for which something is done or created or for which something exists. I contend there are three key dimensions upon which to build a brand purpose and all thre...

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How to Frame a Message to Increase Impact

How to Frame a Message to Increase Impact

Like a picture frame makes an image stand out for the viewer, framing a message makes communication stand out for the receiver. Whether pitching for work, writing a blog or deliver...

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Expressing Your Purpose Through a Manifesto

Expressing Your Purpose Through a Manifesto

Every public, private or not-for-profit organisation starts with an intention, an idea, a calling, a reason, a goal. In other words, a purpose to achieve a particular outcome. In m...

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You’ve Set Your Business Goals for 2018, Now What?

You’ve Set Your Business Goals for 2018, Now What?

The start of a new year heralds an opportune time to set goals for your business, including the outcomes you want to achieve from your marketing activities. Goals can be set for a ...

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How to Write a Business Proposal Using 4MAT

How to Write a Business Proposal Using 4MAT

When vying for work with a private enterprise or government authority, a key challenge for professional service providers is to create a compelling business proposal that sets them...

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