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How to influence with authority

How to influence with authority

Did you know you can’t not influence? What you say and what you do influences people’s perceptions of you; however, what you don’t say and don’t do al...

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How to Influence Your Market – Likeability

How to Influence Your Market – Likeability

“If people buy you, they buy what goes with you.” Allan Pease Listening to world-renowned body language expert Allan Pease at a business group meeting today reinforced the importan...

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The Art of Communication

The Art of Communication

The art of communication is the language of leadership. Every time you have to speak, you are auditioning for leadership. James C Humes, author and former presidential speechwriter...

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How to Influence Your Market – Commitment and Consistency

How to Influence Your Market – Commitment and Consistency

Continuing the theme of the importance of influence in marketing, this blog highlights the second of Dr Robert Cialdini’s six laws of influence—commitment and consistency.  The six...

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How to Influence Your Market – Reciprocity

How to Influence Your Market – Reciprocity

Fundamentally, marketing is about influence; influencing someone to do business with you rather than someone else. In his book, Influence – The Psychology of Persuasion, former pro...

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What business are you really in?

What business are you really in?

This might seem like a silly question but the answer is critically important to your marketing message. If you define what you do by the product you sell rather than the experience...

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The age of personalisation

The age of personalisation

Listening to futurist and digital technology expert Chris Riddell’s keynote this morning about society moving from a revolution of technology to a revolution of experience, reaffir...

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