0
  • No products in the cart.
Menu
Mind Your Marketing Mindset!

Mind Your Marketing Mindset!

A person’s mindset influences the way they think, speak and act, and this has a direct bearing on the results they achieve in business, career and life in general.

A confident and positive mindset inspires action and gives you more certainty that you can achieve your goals and be successful in business. A negative mindset, on the other hand, can serve to keep you stuck, procrastinating, sitting in fear, staying within your comfort zone and not achieving the success you say you desire.

In my work with business owners, I’ve noticed a common mindset “issue” around how they value themselves and the service they deliver. Or, more accurately, how they undervalue themselves and the service they deliver. They have doubts about their self-worth and question whether they are good enough – good enough to pitch for a particular job, good enough to charge a particular price for their services, good enough to speak in public, good enough to write a blog, good enough to stand out from the crowd, good enough to run a profitable business, and the list goes on…

How we value ourselves comes down to what we believe about ourselves. Like values, beliefs provide a filter for our thoughts, language and actions. Unfortunately, our beliefs don’t always serve to support us in moving forward in our business. Rather, beliefs can sometimes serve to undermine our progress. For instance, if you believe you are not good enough, you may devalue the service you offer, and so charge well below the market rate. If you believe you not good enough you may only sell your time rather than pricing your services based on the unique value they bring to clients. If you believe you are not good enough, you may not take opportunities that come your way.

In the modern business world, it’s your value that people are paying for. They want your creativity to solve a problem, your knowledge and expertise accumulated over many years, your ability to produce an outcome that meets their specific need.

So, how do you cultivate more positive beliefs? The first thing to understand is that beliefs are not facts; however, we act “as if” they are true so they have the effect of being self-fulfilling prophecies. Cultivating positive beliefs is the same as developing any new habit – consistent and repeated action. When next you find yourself questionning whether or not you are good enough to charge a particular price or achieve a particular goal, apply the three-step PAW process:

Choose to believe:

1) It is Possible

2) You are Able

3) You are Worthy

Then, rince and repeat, often.

When you believe you are good enough, when you value your individual worth and the contribution you make, you will be able to determine the price that reflects that value, pitch for that project, represent your business with more confidence, grab opportunities that present themselves and attract clients who also value your contribution.

Over to you…

©Ros Weadman 2017  Ros Weadman is the creator of the Reputation Equation™, founder of Melbourne PR & Marketing Group and author of BRANDcode®, a marketing guide for small business. Connect with Ros on LinkedIn or via www.rosweadman.com

Subscribe

Join our community

Our newsletter will keep you up-to-date with news, views, trends and events in marketing and public relations.