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Offering a unique blend of strategic marketing, communications and public relations

Marketing

Let’s get strategic

Whether you are a business or government organisation, business confidence and return on investment comes from applying a strategic approach to your marketing program rather than a hit and miss approach. Our unique BRANDcode® marketing and public relations system ensures you deliver the right message to the right audiences through the right combination of online and offline channels . Based on research and built on the creator’s 30 years’ industry experience, the innovative four-part system answers the ‘why’, ‘what’, ‘how’ and ‘who’ of strategic marketing to ensure congruence between your marketing message, market, mediums and tactics.

 

Public relations

Increase your media profile

We have a proven track record in gaining excellent media coverage for our clients to enhance their public profile and reputation in the market place. Services include provision of media advice, crafting key messages, preparing news releases, feature articles, backgrounders and media kits, and arranging photo opportunities. 

Strategic plans for better outcomes

We have extensive experience in developing public relations campaigns and strategic communication plans that not only raise awareness and understanding of a policy, program, service or public issue, but inspire action and advocacy for better business and community outcomes.

Engage your community

We design community engagement programs in line with the principles, structures and models of the International Association for Public Participation (IAP2). The aim of these programs is to help organisations increase community awareness and understanding of their products, services and programs, build loyalty and enhance decision-making through a better understanding of customers’ opinion, needs, preferences and motivations.

Branding

Project a professional image

Projecting a professional corporate image consistently across online and offline channels is vitally important to building your desired reputation. We devise corporate identity programs for businesses and government organisations including development of logos, business cards, letterheads and other stationery, corporate publication templates, advertising, signage and other brand collateral.

Brand Communication Guide

We develop professional Brand Communication Guides for business. What’s included:

Brand Style Guidelines:

  • Logo Design
    • Research and identification of brand essence
    • Logo suite of file formats including EPS, PDF, JPG and PNG formats
  • Brand Style Development
    • Primary and secondary colour palettes
    • Colour palette values for print/web use
    • Logo fonts
    • Guidelines for correct use of the logo
    • Examples of how to use the logo in simple design layout
    • Watermark usage
  • Brand Messaging:

    • Development of the brand narrative
    • Development of brand promise
    • Development of brand value proposition
    • Development of key messages

Content writing

The written word

Make a positive first impression with professionally-written corporate publications and marketing collateral. Our expert copywriters have extensive experience in producing an extensive range of online and offline communication resources including:

  • Website content
  • Media releases
  • Professional biographies
  • Business profiles
  • Social media content
  • Sales letters
  • Advertisements
  • Blogs
  • FAQs
  • Newsletters
  • Brochures
  • Annual reports
  • Tenders
  • Award nominations
  • Speeches
  • And more.

The spoken word

Whether the occasion is for a special announcement or corporate presentation, we will create a speech with impact that resonates with the target audience long after the last word is spoken.

Coaching

Become a more influential leader

Leaders of today work in complex and demanding environments. They must contend with a myraid of conflicting issues, interests, challenges and opportunities while managing social, economic, political and environmental pressures. Leaders of today need to be excellent communicators — with internal and external stakeholders — in order to build relationships and achieve objectives.

We empower people and organisations to fulfil their leadership potential through masterful communication. Masterful communication is a hallmark of exceptional leadership. When you communicate masterfully, you influence behaviours, action and outcomes.

Meet our head coach, mentor & trainer

Head coach, mentor and trainer, Ros Weadman, is tertiary qualified in professional communication, business management, psychology and secondary education and is accredited in a number of methodologies and diagnostic tools. She combines her specialist knowledge, skills and expertise gained from 30+years of industry experience to help you create the right environment, put structure and systems in place, mobilise resources and take consistent action to achieve greater success.

Ros works with you by providing advice and feedback, specialised instruction and training, offering new perspectives, brainstorming and providing support material when needed. Sessions can be conducted face-to-face, via Skype or telephone.

Coaching and mentoring can cover a range of topics, for example:

  • Addressing a marketing, public relations or communication challenge
  • Communicating effectively with different behavioural styles (based on the 4 DISC styles)
  • Crafting messages for different audiences
  • Dealing with the media
  • Building a distinctive brand
  • Target market segmentation
  • Developing content for your online, social and print media
  • Speaking with the media
  • Delivering presentations with confidence
  • Facilitating meetings

 

Masterclasses

Masterclasses for government

Our GovComms™ masterclasses help staff working in local councils and other levels of government to become more confident, credible and congruent communicators. All masterclasses are delivered by Ros Weadman, a leading authority on government brand visibility, communication and reputation. Ros has over two decades in-house communications management experience and nearly a decade working as a consultant, trainer and project manager to government. Download the general information brochure. GovComms Local Government Masterclasses_FINAL

How to Develop a Strategic Communications and Engagement Plan Brochure coming soon.

Advanced Communication Skills for Government Leaders Download the brochure. LG Masterclasses_AdvancedCommsSkills_Sept17_FINAL

How to Write Government Publications Brochure coming soon.

Masterclasses for business

Our BRANDPresence masterclasses for business owners help them become a more confident, credible and persuasive communicator and more influential leader.

2-day marketing plan Download the brochure. 2-day Marketing Plan_Sept17_FINAL_sm

Advanced communication skills for business owners Download the brochure. Advanced Comm Skills_business_Sept17_FINAL

Half-day media mojo Download the brochure. MediaMojoFlyer_Sept17_FINAL_s

 

 

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